We’re delighted to welcome four new members to the Screen Cornwall CIC Board: Daisy Griffith, Julian Hirst, Kelly Mcaree and Yazmin Vigus.
With extensive experience spanning film and television, broadcasting, digital media, creative strategy, investment and storytelling, they bring a wealth of knowledge and perspectives to the Board. We look forward to working with them as we continue to support the growth and development of Cornwall’s screen sector.
Meet our new Board members
Daisy Griffith
Daisy has more than 25 years’ experience across broadcasting, digital media, content, communications and creative strategy. She is Managing Director of Cornwall-based creative brand and content agency Stranger Collective, working with purpose-led organisations on strategy, storytelling, content and growth.
Previously, Daisy held a number of senior roles at the BBC including Head of TV & Online News for BBC South West and Commissioning Editor for Factual, where she led digital commissioning and developed new content, formats and talent for YouTube, online and social audiences, with a particular focus on reaching underserved audiences and developing talent outside London. Work commissioned in this role won multiple Broadcast Digital Awards and received recognition from the Grierson Awards and Amnesty International Awards. Daisy’s also served on a BAFTA judging panel and as a judge for the Broadcast Digital Awards.
Daisy started her career as a runner for a film production house in Soho then moved to broadcast journalism, with roles at ITN, ITV and the BBC, where she introduced the first social media strategy to BBC London. She went on to specialise in digital content and strategy, consulting for broadcasters, agencies, public-sector organisations and major brands. She later worked across BBC News on organisation culture, creative strategy and the launch of the new BBC News Channel.
Julian Hirst
Julian works with founders and leadership teams to help them grow what they’ve built without losing what makes it special. A founder, investor, and advisor, Julian has spent 20+ years leading creative technology businesses internationally, building teams and businesses on four continents by bringing together commercial strategy and creative ambition.
Julian runs Unjammed with his wife, Emma, advising small and medium sized business on growth, investment and organisational change. Prior to Unjammed, he led the growth of a small Cape Town start-up into a global business operating across 22 countries, attracting investment from Google, Samsung and Toyota. He has also served on the executive board of the British Interactive Media Association (BIMA).
A longstanding interest in how stories are crafted and ideas brought to life led him to co-found 32 Stories with ex-Sundance leaders and Hollywood storytellers and screenwriters. Together, they help leaders use storytelling for greater clarity, purpose, and impact – building on Julian’s years of teaching writing and performance skills in business and the creative industries.
Julian describes himself as Cornish by love and adoption: Emma is from Penzance, and traces her family roots in West Cornwall back centuries.
Yma Julian ow tyski Kernewek ynwedh, dhe vras didhan y dhiw verghwerghes.
Kelly Mcaree
Kelly has over 18 years experience of identifying and driving growth in TV streaming and digital companies. She has worked across multiple disciples to enable amazing TV to reach people in new ways – with experience across product, pricing, distribution and the creation of consumer TV offerings. Her work has also focussed on deep transformation – working with leaders to unlock growth by helping their teams work better and prioritise the best opportunities.
She initially trained as a management consultant with Accenture before leading the proposition strategy and development for a streaming service (NOW TV) as that market grew rapidly in the UK. Her last full time role was as Chief Strategy Officer for a health scale up, before she set up her own strategy advisory business in 2025 that supports purpose led organisations to grow. Her most recent media work has been with Sky and Channel 4.
Kelly is also a proud Trustee for CoachBright – a charity focussed on social mobility and lives in Cornwall along the north coast.
Yazmin Vigus
Born and raised in Cornwall, Yazmin is an actor, writer, filmmaker and Netflix HETV Associate Producer, with a proven track record on some of global television’s most prestigious productions. Alongside developing her own slate of independent film and TV projects, she’s delighted to be serving as a Board Member for Screen Cornwall to support regional talent and the screen sector in her home county.
After several years of honing her craft on low/zero budget indie films, interning and studying acting, whilst working as an office temp, copywriter and barmaid, Yazmin got a break in the mainstream film & TV industry, when a HETV director came across her short film Crowdfunder.
Starting as a Director’s Assistant on THE CROWN, she went on to support senior leadership as a Director & Executive Producer’s Assistant on QUEEN CHARLOTTE: A BRIDGERTON STORY and BRIDGERTON (Seasons 3 & 4).
Recognised as a rising talent in the UK film industry, Yazmin was named one of Film London’s Lodestars and is an alumnus of both the Channel 4 New Writers Scheme and the BBC Writersroom Cornish Voices.
As a filmmaker, her work focuses on primarily (but not exclusively) gutsy, emotive female-led narratives. Her Cornish short film MERMAIDS, was backed by BFI NETWORK and made its world premiere at the BAFTA-qualifying Underwire Film Festival, where Yazmin was nominated for Best Directing.
We’re pleased to welcome Daisy, Julian, Kelly and Yazmin to the Board and look forward to working together to support Cornwall’s screen sector.
Members of the Screen Cornwall Equity Board will be announced shortly.
